Chloe Elizabeth Reed

Speaking to nail professionals on business growth and financial strategy

Chloe didn’t take the easy road into nails — she took the real one. While earning her B.S. in Apparel, Textiles and Merchandising, she enrolled in nail school at night, paying out of pocket, driven by a passion her parents warned her against. “Nails won’t make money,” they said. She heard them — and kept going anyway.

After graduation, Chloe built a solid corporate career managing stores for Neiman Marcus, Target, and Walgreens. But on weekends and days off, she was behind the nail table — honing her craft, building clientele, and quietly proving the doubters wrong.

In 2010, everything changed. After having her son, she did the math: nails were already outearning her corporate salary. She walked away from Walgreens, stepped fully into her passion, and never looked back. What started as a weekend hustle had grown into a six-figure nail business — built on skill, persistence, and the refusal to settle.

B.S. in Apparel, Textiles & Merchandising

That academic foundation — combined with real-world management experience at three major retailers — gave Chloe a business mind that most nail techs simply don’t have. It’s why Nail Tech Kit isn’t just about technique. It’s about building something sustainable: a real business, with real income, on your own terms.

If you’re struggling with pricing, finances, or client-building, Chloe’s blog and YouTube channel are full of practical strategies drawn from both her academic training and 21 years on the floor. Ask whatever you need — she’s been there.

Beauty World Japan — Tokyo, 2018

Excellence wasn’t enough — Chloe wanted mastery. That pursuit took her across the globe, training with some of the most respected names in the international nail industry.

Japan introduced Chloe to a nail culture unlike anything in the United States — one built on extraordinary precision, discipline, and artistry. Attending Beauty World Japan in Tokyo opened her eyes to advanced gel and airbrush techniques practiced at a level unmatched anywhere in the world. The experience reshaped the way she approaches every set.

Rome, Italy — INJA with Akira, 2019 · @aki.laccio

Italy brought a different dimension entirely. In 2019, Chloe traveled to Rome to train at INJA under the late Marco Bonvicini — one of the most respected figures in European nail education. Alongside her was master international nail artist Akira, whose sculpted gel and high-fashion approach pushed Chloe’s artistry into new territory.

These international experiences gave Chloe the ability to merge global influences, technical disciplines, and cultural approaches into her own signature style — the breadth of training that separates Nail Tech Kit from content built purely on trend-watching.

Nailympia 2025 — on stage receiving her medal

Nail competition is where artistry meets pressure — and Chloe has shown up and placed, year after year. Competing at Nailympia, one of the most prestigious nail competitions in the world, has pushed her craft to its highest level and earned recognition from some of the industry’s most respected judges.

Back-to-back placements reflect not just creative range but a consistent dedication to advancing the craft — on one of the world’s biggest stages.

Outreach and business education for nail professionals

Chloe knows what it feels like to figure it out alone — and she’s committed to making that journey easier for others. Through speaking engagements, outreach programs, and educational content, she helps nail techs understand not just how to do great work, but how to build a real business around it.

Whether it’s walking through business finances, breaking down pricing strategies, or showing newer techs what a sustainable nail career actually looks like — Chloe shows up. Her blog and YouTube channel cover the business side of nails in depth, from financial basics to client-building strategy. If you’re struggling, the answers are there — from someone who has been exactly where you are.